Wednesday, October 10, 2007
New payment method: It's up to you!
Time Magazine published an article on Radiohead making history these days by innovating on the launching of their new album "In rainbows". As the image shows, the downloadable version of the album can be purchased for a price that is set by the consumer. It could be 0 to anything (maxing 80 as that would buy you the deluxe boxed version).
When you click on purchase you get to a page where you are supposed to enter the price in pounds you want to pay. If you click on the help icon it'll tell you 'It's up to you" and if you click the help for the second time you'll get the 'Really. It's up to you".
This powerful move in an industry that is already pretty shaken will certainly make waves. Basically they cut out on the labels and middlemen and brilliantly innovated with the payment method most likely planting the seeds for a successful tour for 2008.
Unfortunately the site seems to be pretty swamped and is really slow. For that reason or for some other technical problem I could not finish my transaction or download that was supposed to be available as of Oct 10th (today;) despite multiple attempts.
update: I could finally buy it and download it too ...