Tuesday, August 14, 2007

3 to 5 yrs old's Mc Donalds mania

I wasn't surprised today when I read about a study published by SciAm that confirmed what we all suspected: Kids prefer carrots that come out of McDonald's bags... even though McDonald's doesn't sell carrots. Every time my 3.5 yrs old hears the name McDonalds it's like music to her ears. For the older ones I think the irrational craving can be managed with some argument about health or what have you, but it seems like preschoolers are targeted at that early age bluntly and they absorb 100% of it ...

Personally, I can't believe it when I see the amount of exposure to ads that kids get when they watch cable kids channels. I even thought more than once that it should be illegal to advertise on kids channels ... but of course that would be like trying to hide the sun with your finger ... among other things, placement ads would take over and they could be even more powerful.

I guess it's just part of the world we live in, but I like studies like this one that at least open people's eyes to all that us as parents need to overcome with education at home.

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