
When I wrote some time ago about the long tail of philantropy, I describe something very similar to this implementation MS Live is now launching.
The main differences between what I had in mind and what MS Live did are:
1. I was thinking in using an universal IM client. Something like Pidgin 2.0 that is open source and could be modified to hold google ad sense for instance.
2. Almost 100% of the revenue in such an effort would go directly to the beneffiting organizations, just maybe leaving a minimum operative budget for the running of the program.
3. The organizations I had in mind were more diverse and not necesarily as big as the ones they choose.
1 and 2 would make a whole lot difference, but still this MS Live is a nice initiative.
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